Beyoncé: Celebs Rumors

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All news where Beyoncé is mentioned

nypost.com
Beyonce priced out of fashion? Still seeking ‘right partner’ after costly Adidas flop
NewsNation that the “Heated” singer “really loves fashion and wants to get back into it ,but needs the right partner” after her partnership with Adidas for her line Ivy Park ended last year.Beyonce has an undeniable mega influence on fashion — the release of her latest country singles, “Texas Hold ‘Em” and “16 Carriages” have spurred a resurgence in western style, and her appearance in Luar’s front row at New York Fashion Week was all the buzz.But Beyonce has yet to drop a clothing collection since her final collaboration with Adidas, Ivy Park Noir, in October 2023, although she just launched her haircare line, Cécred.An anonymous insider claimed to NewsNation her deal with Adidas was allegedly worth $100 million — the sportswear brand supposedly doled out $20 million per year for Beyonce’s brand Ivy Park — but the athleisure line reportedly “never made any money.” When Adidas allegedly offered her $7 million a year, the insider claimed “she turned them down.” In February 2023, the Wall Street Journal reported that sales of Ivy Park had plummeted, dropping by over 50% in 2022. According to the report, about half of the product in multiple collections had gone unsold, and only brought in $40 million in 2022 — a stark contrast from the $93 million the year before.The Journal said the line was “losing money for Adidas.”In March 2023, just a month later, the Hollywood Reporter broke the news that the sportswear giant and Beyonce had mutually decided to part ways.
nypost.com
Welcome to the Rodeo-sance: Beyoncé goes country on 2 new surprise singles
Beyoncé is entering her Cowgirl Era.If you thought that Bey was just randomly rocking cowboy hats all of a sudden — from the promo pics for her “Renaissance” album and tour to merch and her Grammys look just over a week ago — then you don’t know Bey.And like the marketing queen that she is, she used the biggest audience possible — in a Super Bowl 2024 commercial for Verizon that ended with Beyoncé saying “Drop the new music” — to tease the arrival of two new surprise country singles: “Texas Hold ’Em” and “16 Carriages.”On a night that was supposed to belong to another pop superstar — Super Bowl LVIII halftime show headliner Usher — once again B was causing all the conversation.(We’re sure that Usher was all good with it — after his epic extravaganza at Allegiant Stadium in Las Vegas, he reportedly went ahead and got married to his longtime girlfriend, Jennifer Goicoechea.)But here we are beginning what is “Act II” of the “Renaissance” rollout, which began with “Act I” — a house-music manifesto led by her No. 1 hit “Break My Soul” — in 2022.But judging by “Texas Hold ’Em” and “16 Carriages,” Beyoncé is now taking us from the clubs to the country on “Act II,” which, thankfully — no surprises here — we know is due March 29.Welcome to the Rodeo-sance.It shouldn’t be a complete shock that the all-time Grammy winner can actually do country music.
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