A.D. Amorosi When Verzuz announced on March 9 that it had left Apple Music for a new partnership with the social video platform Triller, the relationship seemed like an incongruous one.
While there is tons of music on Triller, there wasn’t anything really like Verzuz, which pits classic hip-hop and R&B artists and producers against each other in a (mostly) friendly DJ battle, where the audience votes socially on whose catalog is stronger.Launched in March of 2020 on Instagram Live by veteran hitmakers Swizz Beatz and Timbaland, the series quickly became a massive lockdown hit, drawing hundreds of thousands of viewers, and followed with matchups ranging from lovefests like Jill Scott vs.
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