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Super Bowl Ads: Most-Viewed Spots on YouTube

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Todd Spangler NY Digital Editor Celebrities once again ran up the score for Super Bowl advertisers. The most-watched Super Bowl LVII ad on YouTube on Sunday was Melissa McCarthy’s Booking.com spot, in which the actor and comedian is whisked away on a whirlwind musical tour of gorgeous vacation getaways.

John Travolta’s T-Mobile ad, crooning a riff on “Summer Nights” (alongside Zach Braff and Donald Faison), was No. 2. Other celebrity-driven ads in YouTube’s Top 10 came from Skechers (Snoop Dogg), Pepsi (Steve Martin), Paramount+ (Sylvester Stallone), Rakuten (with Alicia Silverstone reprising Cher from “Clueless”), Google Pixel (Amy Schumer, NBA star Giannis Antetokounmpo and Doja Cat) and Avocados From Mexico (featuring a naked Anna Faris as Eve in a reimagined Garden of Eden).

Indeed, the only Top 10 spot on YouTube’s Super Bowl 2023 gameday views chart that did not feature a celebrity was Kia America’s “Binky Dad,” chronicling the title hero’s all-terrain journey to retrieve his infant’s forgotten pacifier.

While many Super Bowl advertisers release their big-game spots days or even weeks ahead of the event itself, YouTube’s analysis of SB ads is designed to measure buzz on gameday.

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