Erik Feig Sundance Films Brian Beckmann film audience CEO Erik Feig Sundance Films Brian Beckmann

Streamers Eye Sundance Content to Bulk Up Libraries

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variety.com

Todd Gilchrist After almost two years of movie theaters being partially or completely closed, streaming services are poised to have their biggest moment yet.

The 2022 Sundance Film Festival is one of the first major festivals where a steadily growing number of services can test their muscle, and their money, not just against traditional distribution methods themselves.“Everyone has gotten incredibly used to the idea of watching movies that are first-run on streaming without any kind of stigma,” Picturestart founder and CEO Erik Feig says. “Now it’s all about different forms of distribution as they ultimately make sense for the audience, because the consumer’s going to dictate how and when they want to watch something.” Brian Beckmann, CFO of Arclight Films, says programming at Sundance has always been tailored for the specificity that streaming services provide for their subscribers.“Sundance has become much more of a streamer market than any of the other traditional international markets,” Beckmann says. “These projects normally, probably wouldn’t find a very big home with many of the smaller arthouse distributors, because they don’t have that type of pipeline to get it out there such as a Hulu or a Netflix.

You’re seeing these higher-quality films that the streamers are looking for, and they’re all coordinated in one singular spot, especially for North America.”Earlier in 2021, Nielsen reported that consumers have as many as 200 streaming services to choose from.

Obviously not all of those will be at Sundance, but companies that are will be buying content as much to shore up their identities as their libraries.“I’d love to find a film that Discovery Plus and Mubi are both bidding against — and that is a possibility,”.

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