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‘Squid Game,’ Samsung and Apple Top YouTube’s 2022 Ad Global Leaderboard

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variety.com

Todd Spangler NY Digital EditorThe original “Squid Game” trailer took the green light all the way to a spot on YouTube’s top 10 ads leaderboard for the last 12 months.Coming in at No.

5 on the YouTube global ad ranking, Netflix’s “Squid Game” Season 1 trailer, released Sept. 1, 2021, has nearly 50 million views to date.

Among the YouTube top 10, it registered the most likes with almost 850,000. Netflix has greenlit a second season of the violent South Korean drama and last week released a Season 2 teaser trailer.YouTube released the rankings Monday, timed for the kickoff of the 2022 Cannes Lions International Festival of Creativity.

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