“Squid Game” debuted to 206 million streaming minutes (in America) the week of Sept. 13 – Sept. 19, just barely missing Nielsen’s Top 10.
Expect that to not be the case in the coming weeks, as Americans have caught up to the surprise Korean smash hit series.“Squid Game” launched on Sept.
17, so it missed out on most of the measured week. There’s roughly a one-month delay in Nielsen’s reporting for streaming shows.Nielsen (wisely) expects a “Tiger King”-like trajectory, in which word of mouth sees these earliest returns explode — and quickly.
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