From red carpets to resident aliens and driving ranges, NBCUniversal’s SpinCo has given its first indication what its programming strategy might look like with the hire of Val Boreland as President of Entertainment.
Boreland will oversee programming for cable networks including USA Network, CNBC, MSNBC, Oxygen, E!, SyFy and Golf Channel as the Comcast-owned company spins off these assets into its own entity.
Boreland’s background – she is currently EVP and Head of Content Acquisitions, TV & Streaming for NBCUniversal – points to a mix of third-party acquisitions alongside original series.
She has overseen acquiring content for NBC, the cable networks and Peacock and was credited with the latter’s savvy acquisition of the streaming rights to hit Paramount drama series Yellowstone as well as its deal for John Wick prequel The Continental.
Read more on deadline.com
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