Lily Moayeri Primavera Sound, the 22-year-old music festival based in Spain, is more than a FOMO-inducing lineup kicking off Europe’s festival season.
It’s a marriage between the festival and the cities in which it takes place. This used to be a monogamous relationship with its birthplace of Barcelona where the three-day festival is staged in the middle of town — uncharacteristic for an event that has a daily draw of over 80,000.
Since 2012, however, Primavera became polyamorous, extending to a sister festival in Porto, Portugal with a pared down version of its signature Barcelona event.
This year, Primavera pushes the boundaries of its polygamous liaisons by launching an almost identical version of its Barcelona festival (which falls on the first weekend in June) in Madrid a week later, the same weekend as the Porto festival. “Maybe we are cannibalizing ourselves, but the festival demand was growing,” says Primavera’s co-director, Alfonso Lanza. “Last year we did double weekends in Barcelona, and it was a complete success.
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