South Korean theme park announces collaboration with SM Entertainment on artist-themed attractions

nme.com:

SM Entertainment on brand-new artist-themed attractions.According to a report from Korea JoongAng Daily earlier today (September 21), SM Entertainment announced that it had signed a memorandum of understanding (MOU) with Everland to introduce a space dedicated to content related to the SMCU (SM Culture Universe).

The SMCU is a shared universe established by the music label featuring its artists engaged in fictional adventures.The collaboration will see the introduction of new SMCU-themed attractions and rides including “the Hurricane, Bumper Car, Amazon Express and Music Garden”.

Everland will also introduce augmented reality programmes as well as video and photo opportunities to serve as primers on the lore of the SMCU, per Korea JoongAng Daily.Dubbed the ‘Ever SMTOWN Project’, SM Entertainment also announced via Twitter will launch at Everland, located in the city of Yongin in the Gyeonggi province, on October 14. “New experiential content using the IP of SM artists, EXO, Red Velvet, NCT and aespa, will roll out from October at Everland,” SM’s social media announcement of the new venture read.New experiential content using the IP of SM artists, EXO, Red Velvet, NCT, and aespa, will roll out from October at Everland!.