Sony Pictures TV has signed 88rising, the emergent company that spotlights modern global Asian culture, to a first-look deal.
The two will partner to develop scripted series centering Asian and Asian American culture, across all platforms, and 88rising has hired former Imagine and NBC exec Alex Lin to serve as its first development executive for film and television.
Since its founding in 2015, 88rising has quickly risen—pun unintended—from a record label for pan-Asian artists to a music, media and events company that in 2018 became the first to stage an Asian music festival in the United States (Head in the Clouds, dubbed “Asian Coachella,” at Los Angeles State Historic Park).
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