Evan Spiegel Ad Revenue California city Venice, state California show social innovations Evan Spiegel Ad Revenue California city Venice, state California

Snap CEO Evan Spiegel Jabs Rivals, Anticipates Major Ad Revenue Gains At First Investor Day For Wall Street Darling

deadline.com

Snap’s grown up– it must be, the Snapchat parent had its first Investor Day today – and executives were upbeat that the nearly ten-year old social media platform beloved by Gen Z will see revenue grow by 50% or more for the next few years.Co-founder and CEO Evan Spiegel kicked off the three-hour virtual event with a roundabout dig at larger rivals and set the table for a deep dive into the Venice, California company’s core products led by Stories – the oldest business and biggest sales driver – Camera, Snap Map, Chat and Spotlight.

Spiegel is enamored with augmented reality (AR), increasingly popular with Snapchat’s users and advertisers but, he said, a decade away from hitting its stride.“AR is the next major shift in computing and we are

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