Snap’s grown up– it must be, the Snapchat parent had its first Investor Day today – and executives were upbeat that the nearly ten-year old social media platform beloved by Gen Z will see revenue grow by 50% or more for the next few years.Co-founder and CEO Evan Spiegel kicked off the three-hour virtual event with a roundabout dig at larger rivals and set the table for a deep dive into the Venice, California company’s core products led by Stories – the oldest business and biggest sales driver – Camera, Snap Map, Chat and Spotlight.
Spiegel is enamored with augmented reality (AR), increasingly popular with Snapchat’s users and advertisers but, he said, a decade away from hitting its stride.“AR is the next major shift in computing and we are
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