“Smile,” which was projected for an opening in the high teens against its $17 million production budget, actually saw a slight 4% increase in grosses from Friday to Saturday, beating industry estimates which had predicted a slight decrease after the film earned audience scores of B- on CinemaScore and a 69% positive rating on Comscore/Screen Engine’s PostTrak.
While those scores could signal a more frontloaded box office run, the word-of-mouth among hardcore horror fans still seems to be running pretty strong and giving “Smile” a chance to match the $23.6 million opening of Universal/Blumhouse’s “The Black Phone” from earlier this year if Sunday numbers also beat projections.
Chalk “Smile” up as another victory for Paramount, which has enjoyed an excellent 2022 at the box office capped by the top film of the year, “Top Gun: Maverick,” earning $1.47 billion worldwide while films like “Scream,” “Sonic the Hedgehog 2,” “Jackass Forever” and “The Lost City” all turned a profit.
While Paramount has been quiet in the third quarter of the year — save for the studio’s lone 2022 dud, the animated acquisition “Paws of Fury” — “Smile” will provide another modest win ahead of the limited Christmas Day release of the studio’s Oscar hopeful, Damien Chazelle’s “Babylon.” On the other hand, Universal has suffered a flop with “Bros,” the first LGBT romcom from a major studio with an entirely LGBT principal cast.
Read more on thewrap.com
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