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‘Sing 2’ Gets Spinoff Of Sorts In Illumination Short Film Plugging Xfinity That Aired During Macy’s Parade

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deadline.com

Feeling bullish about Sing 2, the animated sequel hitting theaters December 22, NBCUniversal and parent company Comcast are using it for their annual Thanksgiving promotion for Xfinity.Much longer than the usual 30 seconds of most TV commercials, Comcast’s cinematic spots for its flagship broadband and TV brand have become an annual staple.

They first appear during NBC’s broadcast of the Macy’s Thanksgiving Day Parade and get amplified by other synergistic platforms like Today.Directed by Garth Jennings, the writer and director of the Sing films, the short that debuted during today’s parade coverage is titled “Come Home.” It introduces a new group of anthropomorphized animal characters who are not seen in the films. (Watch it above.)The

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