pandemic 2020 Metro Markets

Second Home Splurge Fuels Real Estate Market in New Markets

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variety.com

Kathy A. McDonald No longer are the Hamptons, Joshua Tree or Aspen the preferred locales for entertainment industry vacation home buyers.

On the radar are Nissequogue, N.Y.; Moreno Valley, Calif.; and McCall, Idaho. Demand skewed to these areas and others as people fled metro regions during the early days of the COVID pandemic in 2020.

Vacation homes in the most prime spots — the Hamptons and Coachella Valley’s Joshua Tree and Palm Springs — were snapped up and values jumped and continue to rise (per Realtor.com, in April, up 38.4% in Palm Springs year-over-year).Formerly outlying destinations are in industry buyers’ sights as needs have evolved: work-from-home flexibility means weekend-only homes now are half-a-week or full-time residences due to office closures or hybrid hours.

Vacation home buying has morphed into second primary residence buying. “The pandemic changed everything,” says Mickey Conlon, an associate broker with Douglas Elliman New York.

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