Sean “Diddy” Combs To Receive BET Lifetime Achievement Award

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Music mogul and entrepreneur Sean ‘Diddy’ Combs will be given a Lifetime Achievement Award at the BET Awards 2022. The award, which honors industry figures who have both significantly shaped culture through their careers and are seen as transformative leaders, will be awarded to the U.S.

pop culture icon later this month at the awards show.“Diddy has always been a pioneering force in our community, breaking barriers, achieving unprecedented heights, blazing new trails, and, in so doing, raising the bar for all of us,” said BET CEO Scott Mills. “His virtuosity is matched only by his range – from music to media, culture, business, and philanthropy – Diddy has exemplified Black excellence.”Combs launched one of modern music’s most successful labels in Bad Boy Records, which made stars of Notorious B.I.G., The Lox, Lil Kim and Junior Mafia among others.

He also helped cultivate the likes of Usher and Mary J. Blige, has seen major success on several of his own albums, including 1997’s No Way Out, and won three Grammys.Lil Nas X Doubles Down On Criticism Of BET Awards, Posts Tease Of New Diss Track; Network RespondsIn a storied career, he has also produced Making the Band for BET’s Paramount Global sibling MTV, launched his own cable channel, Revolt TV, in 2013 and created a fashion label, Sean John.

He has branched out into premium spirits and launched fitness and wellness water brand Aquahydrate.“Puff’s contributions to culture transcend Hip hop.