Music icon and entrepreneur Sean “Diddy” Combs blasted General Motors and big U.S. companies for scant dollars directed to Black-owned media, saying they “have exploited our culture, undermined our power, and excluded Black entrepreneurs from participating in the value created by Black consumers” by allocating a measly share of ad spending to Black-owned media.His move comes several weeks after a group of black media executives held the giant automaker’s feet to the fire on just that, resulting in the Detroit company pledging to allocate 4% of its U.S.
advertising budget to Black-owned media companies by next year and double that outlay to 8% by 2025.Combs, CEO and founder of Revolt Media, on his company’s website. “When confronted by the
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