Sean Combs, in an open letter posted to the website of his Revolt TV channel, called out large corporations for failing to commit meaningful advertising dollars to Black-owned media companies. "We demand thatCorporate Americareinvest an equitable percentage of what you take from our community back into our community," Combs wrote. "The same way you understand the power of our dollars, we understand our power to take them away from any corporation that doesn’t give us the economic inclusion we deserve.
We are prepared toweaponize our dollars." Combs was responding in part to a move by General Motors last week, when it announced that it would spend more of its ad allocations on Black media, ultimately rising to 8 percent of its total ad spend.Read more on hollywoodreporter.com