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Justin Bieber
Justin Drew Bieber (born March 1, 1994) is a Canadian singer, songwriter and actor. Encountered at 13 years old by talent manager Scooter Braun after he had watched the boy's YouTube cover song videos, Bieber was signed to RBMG Records in 2008. Bieber's debut EP, My World, released in late 2009, made Bieber the first artist to have seven songs from a debut record chart on the Billboard Hot 100.
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SB Projects President Allison Kaye on Why Scooter Braun Has Felt ‘Misunderstood’ and Signing ‘Superstar’ The Kid Laroi

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variety.com

Scooter Braun’s SB Projects since its founding in 2007, Allison Kaye has helped to shape the careers of superstars like Justin Bieber and Ariana Grande — and has been by Braun’s side through all the ups and downs of the ever-evolving music industry.Now president of SB Projects and a partner in Ithaca Holdings — Braun’s media company that just sold for $1 billion — Kaye is one of the most powerful executives in the business, shepherding both the company’s music and non-music ventures, which now include film, TV, philanthropy and technology.Kaye sat down with Variety to discuss her experience working with Variety’s Music Mogul of the Year for over a decade.How have you seen Scooter change in the last 10 years? I think that Scooter has changed.

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