Saudi Arabia Fashion Designers Make Red Carpet Debut At Red Sea Film Festival, Dressing Celebs Such As Elle Macpherson, Alessandra Ambrosini
deadline.comSaudi Arabia’s emerging fashion design labels have been making their red carpet world premiere over the past few days at the Red Sea International Film Festival, running December 1-10 in the port city of Jeddah.
A raft of regional and international celebrity guests has been hitting gala red carpets in local creations, alongside other stars in outfits by long-established luxury brands, in an initiative spearheaded by the country’s fledgeling Fashion Commission.
The campaign comes just three years after the country relaxed ultra-strict dress codes stipulating that women had to wear an abaya and cover their hair in public, as part of reforms to open up society and diversify the economy away from a reliance on oil revenues.
The push to promote Saudi Arabia’s emerging fashion labels on the Red Sea’s red carpet is the brainchild of Burak Cakmak, CEO of the country’s new Fashion Commission, which was among 11 bodies created by the Ministry of Culture in 2021 to kickstart the cultural sector.
Read more on deadline.com