Sarajevo Film Festival Industry Head Maša Marković on How the Balkan Event Continues to Nurture Local Talent, Stay Relevant
variety.comChristopher Vourlias In some ways it’s a year of transition for the Sarajevo Film Festival, which sees former industry head and co-director Jovan Marjanović take the helm as festival director, while long-time staffer Maša Marković takes over as head of industry.
For Marković, who began her career at the long-running Bosnian fest 15 years ago, the change “was kind of organic,” offering the kind of smooth transition that has allowed Sarajevo to retain its position as the leading industry confab in Southeast Europe.For nearly three decades, the festival has identified and launched local talent while serving as a think tank of sorts for the region’s rapidly evolving screen industries.
This year’s CineLink Industry Days program will stick to that time-tested formula, even as it tries to adjust to dramatic shifts in the way that content in the region and around the globe is being produced and distributed.
The disruptions of recent years are almost impossible to overstate. Just as producers had begun to adapt to the swift rise of streaming services as dominant players in the market, along came the coronavirus pandemic to seemingly rewrite the rules on the fly.
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