Jem Aswad Senior Music Editor In a telling example of the state of the touring industry in 2022, indie artist Santigold has canceled her upcoming North American tour, citing the “devastating” costs due to inflation, soaring costs and the glut of artists on the road after pandemic restrictions lifted early this year. “As a touring musician, I don’t think anyone anticipated the new reality that awaited us,” she wrote in a long and impassioned post on Instagram. “After sitting idle (not being able to do shows) for the past couple years, many of us like everyone else, earning no or little income during that time, every musician that could, rushed back out immediately when it was deemed safe to do shows.
We were met with the height of inflation — gas, tour buses, hotels, and flight costs skyrocketed — many of our tried-and-true venues unavailable due to a flooded market of artists trying to book shows in the same cities, and positive test results constantly halting schedules with devastating financial consequences. “All of that on top of the already-tapped mental, spiritual, physical, and emotional resources of just having made it through the past few years,” she continued. “Some of us are finding ourselves simply unable to make it work.”A post shared by @santigold Her cancelation speaks to a growing problem as festivals and touring artists returned after two years of lockdown: Audiences can’t or won’t return in sufficient numbers to support all of the tours and festivals that are taking place, due to ticket prices, too many options, Covid caution or all three.
While attendance numbers might be great for Harry Styles or Lady Gaga, for the average touring musician, it’s tougher than ever.
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