The festive spirits are soaring as Sainsbury's unveils their 2024 Christmas TV advert, complete with a surprise appearance from a cherished children's character.
Its that magical time of year once again as the air is colder and the eagerly awaited Christmas adverts begin gracing TV screens.
Sainsbury's has just dropped their latest festive promo and it's a heart-warmer set to stir all the emotions.The ad sees two beloved friends on an enchanting quest along with mouth-watering seasonal delights from Sainsbury's and topped with narration by none other than Stephen Fry at the end of the advert.
In a first, the festive special features a real-life Sainsbury's employee named 'Sophie', who shares the scene with the beloved Big Friendly Giant - the BFG.
Read more on ok.co.uk
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