Fran Drescher Jennifer Maas Ireland Hollywood cover actor president innovations Celebrity Platform Fran Drescher Jennifer Maas Ireland

SAG-AFTRA Sets Pact With Cameo for Business to Cover Guild Members’ Brand Deals

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variety.com

Jennifer Maas TV Business Writer SAG-AFTRA has struck a deal with celebrity video platform Cameo to cover the brand deals that members make through Cameo for Business (C4B) under a guild contract.

The new pact, “C4B x SAG-AFTRA Agreement,” will allow SAG-AFTRA members to count C4B earnings toward health and pension benefits, just as those earnings become a growing concern for out of work actors while the Writers Guild of America’s strike against Hollywood studios and their organization, Alliance of Motion Picture and Television Producers (AMPTP), rages on.

SAG-AFTRA has been a big supporter of WGA on the picket line over the first three weeks of the strike, with SAG-AFTRA president Fran Drescher being very vocal ahead of the the actors guild entering its own contract negotiations with the AMPTP on June 7.

WGA and AMPTP failed to reach an agreement before WGA’s most recent contract expired May 1. The Directors Guild of America (DGA) has been negotiating a new deal with AMPTP since May 10, as their contract is set to expire June 30. “The commercial industry has changed so much, and we’re keeping up with it!” Drescher said. “I am so excited about this new agreement and proud that we found an innovative way for our members to have their work covered and earn toward their health and pension benefits.

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