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SAG-AFTRA Inks “Groundbreaking” Deal With Cameo For Business, Digital Marketplace That Connects Celebrities With Fans & Brands

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deadline.com

SAG-AFTRA and Cameo for Business (C4B), the celebrity digital marketplace that connects talent with fans and brands, have reached what the guild is calling a “groundbreaking” agreement that allows its members to work under a SAG-AFTRA contract and count their C4B earnings toward their pension and health benefits.

Cameo for Business is a digital marketing platform connecting brands of all sizes directly with entertainers, athletes, creators and other high-profile talent to create social and promotional content.

According to the guild, there are “tens of thousands of stars on the platform, many of whom are SAG-AFTRA members who want the rights, benefits and protections afforded by a union contract.” Fran Drescher, the guild’s president who herself is a Cameo talent, said: “The commercial industry has changed so much and we’re keeping up with it.

I am so excited about this new agreement and proud that we found an innovative way for our members to have their work covered and earn towards their health and pension benefits.

Read more on deadline.com
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