Ryan Reynolds’ production company Maximum Effort Productions has inked a first-look deal with FuboTV Inc. for unscripted content.The deal was described as a “multi-year partnership,” the companies announced in a joint release Monday.
It will see Maximum Effort, co-founded by George Dewey in 2018, launch Maximum Effort Network, a linear channel on the sports-first live streaming platform.
The company will also have a blind scripted deal with FuboTV. Maximum Effort Productions has also, as part of the deal, been granted creative control over the channel’s content.
The deal also gives Maximum Effort equity from FuboTV.“Maximum Effort’s mission is to bring people together in fun and unexpected ways and we think today’s announcement with Fubo will help do just that,” Reynolds, co-founder of Maximum Effort Productions, said in a statement. “FuboTV has taken a fresh approach to developing and delivering content in the digital age and the entire team is passionate about thinking differently and taking chances.
Read more on thewrap.com
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