Russell Westbrook Announces Short Film ‘Why Not?’ With Jordan Brand and Sony’s Incubation Lab (EXCLUSIVE)
variety.comAngelique Jackson NBA all-star Russell Westbrook has teamed with Sony’s Incubation Lab to produce the basketball-themed short film “Why Not?”The basketball star and the Incubation Lab also partnered with Jordan Brand for the project, with the purpose to elevate storytellers in the Black community, including the short’s co-writer and director Tevin Tavares and writer Lance Cameron Holloway.According to a description of the project, “Why Not?” showcases the culture of Los Angeles’ Crenshaw neighborhood and aims to expose youth in marginalized communities to the ever-growing technology space.The short focuses on a top high school basketball player who finds another way to impact his community when the sport is taken away from him: he teams up.
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