Ruben Igielko-Herrlich, Film Marketing Veteran, Dies at 62
variety.comPat Saperstein Deputy Editor Ruben Igielko-Herrlich, a veteran film marketing executive, died March 7 in Beverly Hills. He was 62 and had been fighting glioblastoma brain cancer for four years.
He co-founded PropagandaGEM, a global entertainment marketing group, in 1991 with his friend and business partner Anders Granath.
The company expanded to encompass 10 offices across Europe, Asia, South America, and the U.S. Under his leadership, Propaganda created brand integrations such as “The Matrix” placing Nokia’s flip phone into the hands of Keanu Reeves and the iconic “Mission Impossible” chase scenes with Tom Cruise behind the wheel of a BMW.
Igielko-Herrlich connected Hollywood studios and celebrities with clients including Gucci, Bulgari, Piaget, Lamborghini and Rimowa.
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