Ruben Igielko-Herrlich Dies: Longtime Film Marketer & PropagandaGEM Co-Founder Was 62
deadline.comRuben Igielko-Herrlich, a veteran film marketer who co-founded the global entertainment marketing group PropagandaGEM, has died of brain cancer.
He was 62. His family said he died March 7 after a four-year battle with glioblastoma. Igielko co-founded PropagandaGEM in 1991 with his longtime friend and business partner, Anders Granath.
During the next three decades, the company grew to have 10 offices in Europe, Asia, South America and the U.S. Among its most recognized brand integrations are The Matrix placing Nokia’s flip phone into the hands of Keanu Reeves and Mission: Impossible – Ghost Protocol’s chase scenes with Tom Cruise behind the wheel of a BMW.
Igielko was the go-to liaison connecting Hollywood’s major studios and celebrities with his clients which, in addition to BMW and Nokia, included such prominent luxury brands such as Gucci, Bulgari, Piaget and Lamborghini.
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