Naman Ramachandran The south Indian media and entertainment industry grew 33% in 2022 to record revenues of $3.57 billion in 2022, a new report has revealed.
The report, titled South India: Setting Benchmarks for the Nation in Media & Entertainment, was prepared by Team MCube Insights for the Confederation of Indian Industry (CII), southern region, and was released during the recently-concluded Dakshin conference.
It covers in detail the region’s key sectors – film, television, streaming/digital, radio and print – across the four language vectors of Tamil, Telugu, Kannada and Malayalam spread across the states of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Kerala and union territory Puducherry.
Film led the way in 2022, growing by a whopping 96% from $486 million in pandemic-affected 2021 to $955 million in 2022. Television grew 19% to record revenues of $155 million in 2022; streaming and digital 20% to $366 million; print 14% to $597 million; and radio 24% to $102 million.
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