Nick Vivarelli International Correspondent Rome’s innovative MIA market dedicated to international TV series, feature films, and documentaries is gearing up for its eighth edition with an increased international industry presence, a new animation section, and lots of European content – most of which in early stages of production – on display.
The upcoming Oct. 11-15 MIA mart (whose acronym stands for the Mercato Internazionale Audiovisivo or International Audiovisual Market) this year is positioned prior to the Mipcom content market and conference that runs Oct.
17-20 in Cannes, since Mipcom has shifted its dates forward. But the repositioning has not impacted the number of registered attendees which is up more than 12% compared with past MIA editions.
More than 900 international industry execs are expected to make the trek, and counting, organizers said at a Rome press conference on Thursday.
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