Roku has teamed with NBCUniversal to offer eight local NBC stations as free offerings on its popular Roku Channel.It is the first time local stations will be on the Roku Channel, which the company says has reach to households with 80 million people.The local channels from New York, LA, Chicago, Philadelphia, Dallas/Fort Worth, Washington DC, Hartford, CT and South Florida will be available through the Roku Channel’s on-screen guide.“Audiences are increasingly opting to consume news through streaming, and local news has consistently been one of the top requested categories by our users,” Ashley Hovey, head of The Roku Channel, AVOD, said in a press release. “We’re excited to work with NBCUniversal Local and the NBC Stations to expand our relevant live TV offering for streamers and to bring news from multiple major cities to millions of viewers across the country to easily access and enjoy.”The local TV sector has found its way to streaming after a series of fits and starts, some having to do with technology, some with industry models and delicate questions about affiliates and advertising.
Free, ad-supported streaming outlets like Tubi and Amazon Fire TV have featured local stations, and streaming startup HaystackTV, has put local news at the center of its service.“Local news has never been more vital to helping our audiences stay informed about what’s happening in their communities,” said Meredith McGinn, EVP of diginets and original production, NBCUniversal Local. “We look forward to bringing our NBC local news channels and our stations’ best-in-class journalism to the millions of people the Roku Channel reaches and to launching more of our NBC local news channels to expand streamers’ access to our local news content.”T
Read more on deadline.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.