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Rihanna's Fenty fragrance smells even better than her go-to Baccarat Rouge

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msn.com

Fenty Skin, rewriting the beauty industry’s overly gendered blueprint to deliver something every one of us can get on board with.

So, will Fenty Eau de Parfum change the game in a similar way?Of course, celebrities coming for fragrance is nothing new – every 00’s teenager doused themselves in a saccharine cloud courtesy of Paris Hilton, Britney Spears or indeed Rihanna in their teenage years (there’s still a place in our heart for Reb’l Fleur).

SHOP NOWBut Fenty EDP is different. Marketed with a more sophisticated angle, it represents the evolution of the celebrity scent: gone are the blockbuster ad campaigns, generic juices and shouty packaging, with quality, craft and consideration arriving in their place.

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