“Public Service Networks Spend $21B A Year”: EBU Responds To Netflix Claims Over European Influence
deadline.comEXCLUSIVE: The European Broadcasting Union (EBU) has responded to Reed Hastings’ claim Netflix is the “biggest builder” of cross-country culture in the EU.
The EBU, which represents Europe’s public broadcasting networks, said its members spend €20BN ($21BN) a year on “homegrown” content, well above the investment of SVoD services.
This came after Hastings on Monday talked up the cultural capital of Netflix, especially its ability to attract viewers from one country to content from another.
At a talk at Netflix’s Amsterdam HQ, the company’s co-founder and Executive Chairman quipped it was “ironic” a U.S. company had achieved such a position and said tis was “partially because all the other networks are national networks who specialize in one language group.
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