Primavera Sound on launching new Madrid festival and fixing 2022’s issues

nme.com:

Primavera Sound festival has spoken to NME about the ambitious launch of their new sister event in Madrid, as well as what goes into putting the line-up together and what caused the issues with last year’s Barcelona return.Primavera had previously announced a stacked line-up with the likes of Depeche Mode, Blur, Kendrick Lamar, Rosalía to headline, along with the likes of Halsey, FKA twigs, Skrillex, St.

Vincent, The Moldy Peaches, Calvin Harris, Le Tigre., Turnstile, Arlo Parks, Måneskin, PinkPantheress, Christine And The Queens, Fred again.., and many more – before revealing New Order as the final headliner last week.Asked what considerations are made with regards to what it takes for an act to be considered fitting for the festival’s character and atmosphere, organiser Joan Pons told NME: “We know what feels like ‘Primavera’ and what does not.

It’s difficult to put your finger on it and describe. It is easier to find what is not Primavera than what is.”A post shared by Primavera Sound (@primavera_sound)Pons explained how he considered “four different folders to fill” to make up the ultimate day’s line-up at the festival.“You have to see an act that you are longing to see – that could be a great headliner, a reunion, or whatever,” he began. “Then a second act would be your favourite new band or discovery, then another band who are just a lot of fun, and finally some band that are somewhat of a challenge for you – maybe they’re a bit too arty for your tastes normally, or you don’t normally listen to Reggaeton or whatever.

We try to fulfil these four ideas at every day of the festival.“If we feel that there’s a lack of one of them on any day, we know we need to fix it.