Alex Stedman News Editor, Variety.comPost Malone and Pokémon: a combination so crazy that it just might work.Malone had the honor of kicking off P25 Music, a year-long celebration in partnership with Universal Music Group, on Saturday — the official Pokémon Day, no less — with a virtual concert that livestreamed on Pokémon’s YouTube and Twitch accounts, and its website.
The tribute was short, clocking in at just under 15 minutes, but set the stage for what the rest of P25 Music might look like: a showcase of the vast world of Pokémon while also appealing to your casual listener of the Hot 100.And it’s not as if Malone was on stage with his rendition of the classic PokéRap (although this writer, for what it’s worth, would’ve loved to see.
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