“The Oscar show will have so much wattage, sunglasses may be required to watch.” So proclaims an Academy release this week, deftly ignoring the gloomy clouds hovering over Oscar weekend (voting opens today).Closures of the Cinerama Dome and other ArcLight and Pacific theaters this week provided a reality check for Oscar prospects.
So did projections that the show’s audience may dwell in the 12 milllion-15 million range, down from 42 million in 2014. A glimpse at the “awareness” studies underscores the challenge: Despite some heroic promotion, a movie like Mank failed to register much of an awareness ripple, finishing below Judas and the Black Messiah and others.In response to all this, will the voting constituencies themselves tune in or
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