Movie Theaters Turn to Matthew McConaughey, Summer Blockbusters to Get Audiences Back in Cinemas
Brent Lang Executive Editor of Film and MediaMovie theaters are ready to welcome back audiences.That’s the message of The Big Screen Is Back, a new initiative launched by cinema operators, studio executives, talent agents, and filmmakers that kicked off as part of Sunday’s Academy Awards pre-show. During the lead up to the telecast, a clip with an introduction by Matthew McConaughey aired, highlighting some of the tens of thousands of movie theater workers who were laid off or furloughed during the pandemic and have slowly been returning to work.