Pablo Iacoviello, Javiera Balmaceda on Amazon’s Booming Success in Latin America
Ed Meza @edmezavarAmazon Prime Video is rapidly becoming a major force in Latin America with its mix of local content, ambitious productions and compelling stories.Taking part in a Ventana Sur online conference, Pablo Iacoviello, Amazon Prime Video’s director of content for Latin America, and Javiera Balmaceda, Amazon Studios’ head of originals for Argentina, Chile and Colombia, discussed the streaming giant’s slate of productions, which have exploded in the past two years.Amazon launched its original series in Latin America in 2018 with Mexican titles “Diablo Guardián” and the political thriller “An Unknown Enemy,” both produced by Televisa, and it continues to expand its production activities in the region’s major markets.