15 Years of Spotify: How the Streaming Giant Has Changed and Reinvented the Music Industry
Spotify, the brainchild of Swedish entrepreneurs Daniel Ek and Martin Lorentzon, changed all that. Founded in Stockholm on April 23, 2006, and seeking a solution to the industry’s piracy problem, the on-demand audio-streaming service was built on the understanding that consumers who aren’t inclined to buy a specific album or song might be willing to pay for ease of access to a large library of music.