Now playing at the mall parking lot: drag shows, movies
“RuPaul’s Drag Race” dance in front of hundreds of parked cars at a shopping center in Paramus, New Jersey.After being closed for months due to the coronavirus pandemic, malls are bringing all types of drive-in entertainment to their massive parking lots, hoping to lure people back to their properties.A mall in upstate New York, for example, is hosting a drive-in wrestling match. Others around the country are bringing movies or magic shows that can be watched from a car.It’s a way to reintroduce people to the mall and eventually get them inside to shop, says retail consultant Kate Newlin.