As Box Office Revenue Starts To Return, Billions Hang In The Balance As Studios Juggle Streaming With Traditional Sell-Thru And Rental Market
Chuckle all you want about the last Blockbuster and its “be kind, rewind” smiley-face stickers. Nostalgic jokes aside, though, the arena once known as home video (digital sell-thru, rentals and even, yes, physical discs) remains a key variable in the Hollywood film equation — particularly now, as studios retool their streaming strategies and lean into the box office revival.