WarnerMedia Chief Jason Kilar Says Movie Biz Still in ‘Experimentation Mode’ on Theatrical Windows
Todd Spangler NY Digital EditorWarnerMedia CEO Jason Kilar addressed the media conglom’s controversial move to release Warner Bros.’s full 2021 movie slate on HBO Max day-and-date with theaters — saying that theatrical releases are still a key part of the studio’s strategy, but also acknowledging that the industry’s windowing strategy has likely permanently changed.“I think we’re still in the experimentation mode” on theatrical/streaming movie release windows, said Kilar, speaking Thursday at the 2021 Morgan Stanley Technology, Media & Telecom Conference 2021.The WarnerMedia chief also talked up plans for HBO Max’s release of a price-reduced, ad-supported tier, currently set to launch in the second quarter of 2020.