Amazon Studios U.K. Boss Georgia Brown Talks Investing in Local Productions: ‘Our Strategy Won’t Shift’
K.J. Yossman Georgia Brown, head of European originals at Amazon Studios in the U.K., has said that even while the cost of living crisis bites and other streamers, such as HBO Max, have halted their local originals, Amazon Prime Video has no intention of cutting back. “We’ve always had a very different strategy,” Brown said during a panel at the Edinburgh TV Festival, before saying she abides by head of Amazon Studios Jennifer Salke’s mantra of offering a “really curated” slate. Brown emphasized her commitment to local productions, saying: “It was really critical to us that we have these local productions on the ground. Our strategy has always been ‘local for local.’”