Netflix Korea Sets New Guinness World Record With Tiny Variety Ad
Brian Steinberg Senior TV EditorIn the world of advertising, bigger is often better, but sometimes the smallest things can carry a powerful punch.Netflix Korea has been certified by the Guinness Book of World Records as having devised the smallest magazine print ad ever, a 1.712 centimeter by 2.429 centimeter advertisement for the finale of “Busted” that it hopes will get both fans of the series and the actors who play its characters talking about the achievement, The ad appeared in last week’s issue of Variety.Executives from Netflix Korea and its agency, FCA, spent weeks poring over the details of how to get such a small promotion into print, according to Arthur Chan, co-founder of the agency, which works for Netflix and Disney, among