Meet Whimsigoth, TikTok’s Favorite Autumnal Aesthetic
that embraces romanticism and the macabre in equal measure—is taking off on TikTok, where the hashtags and have already racked up 25 million and 43 million views, respectively. The term, which melds “whimsical” and “gothic,” was coined by Evan Collins, architectural designer and co-founder of the . It was first used to describe decor, after Collins noticed “moody, sort of dark, but still weirdly playful” elements in late ’80s and early ’90s design—think spindly wrought iron, glass baubles, and gilded light fixtures straight out of The Cheesecake Factory.