DAZN Buys ELEVEN Group, Gains Rights to Top Soccer Leagues in Portugal, Belgium
Nick Vivarelli International Correspondent Live sports streaming service DAZN has struck a deal to buy global sports media business ELEVEN Group, which holds rights to the top soccer leagues in Portugal and Belgium. The deal, for an undisclosed sum, will boost DAZN’s offerings in Italy, German-speaking markets and Spain, where it already holds top league domestic soccer rights. Additionally, ELEVEN has a presence in Taiwan and other Southeast Asian markets, which will give DAZN a greater foothold in that region where the service is already market leader in Japan, the company said in a statement. The deal also includes ELEVEN-owned Team Whistle, which is a short-form original social media content provider said by DAZN to have over 700 million followers across its channels. Team Whistle is estimated to bring total revenue of around $300 million a year, DAZN said.