Paramount+ to Launch First Mobile-Only Subscription Plan in Mexico, Brazil
variety.comEd Meza @edmezavar Paramount+ is launching its first-ever mobile-only streaming subscription plan in Mexico and Brazil. Paramount+’s Basic Plan, described as “competitively priced,” will be available from April 18.
It will allow subscribers to stream content on one mobile device or tablet at a time, uninterrupted and without ads. “This new offering is part of our broader strategy to scale Paramount+,” said Marco Nobili, executive vice president and international general manager for Paramount+. “With multi-tier pricing options, Paramount+ will reach even more subscribers by fitting diverse customer choices and grow our global direct-to-consumer distribution.
With mobile entertainment consumption increasing around the world, a mobile-only option will make our slate of programming more accessible to our audiences in mobile-first countries.” Paramount noted that content consumption habits were quickly evolving everywhere and that mobile in particular was growing in Latin America.
Citing internal studies, the company said more than 50% of the online population in both Mexico and Brazil use smartphones to access streaming services for watching on-demand TV and movies.
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