Jennifer Maas TV Business Writer Though Showtime is being rebranded into Paramount+ With Showtime, Paramount Global CEO Bob Bakish says the Showtime brand is alive and well and more projects based on the cable channel’s most iconic series, including “Ray Donovan,” are in the pipeline for the integrated platform. “We’re not just doing that streaming, we’re doing that linear as well,” Bakish said during a Morgan Stanley-hosted investor conference. “So come sometime this year, when you turn on Showtime linear, it’s going to be Paramount+ With Showtime.
And it’s what I call a win-win-win. It’s a win for consumers, because the product is going to be fundamentally better than Showtime.
You’re going to get ‘1923’ on it, you’ll get ‘Tulsa King,’ as part of your Showtime subscription. It’s just going to be a bigger, broader product.
We fundamentally believe in a broad thesis. So that will work at the consumer level and as part of that, we’re leaning into the Showtime franchises.
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