Simone Biles Brian Steinberg-Senior USA city Tokyo Coronavirus stars audience athlete and Simone Biles Brian Steinberg-Senior USA city Tokyo

Olympic Ratings Plunge and Star Athlete Stumbles Heat Up NBC’s Make-Good Talks With Advertisers

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variety.com

Brian Steinberg Senior TV EditorNBCUniversal hopes its broadcast of the Tokyo Olympics gives American viewers a grand sports spectacle they can watch at any time they like.

Advertisers, however, have begun to wring their hands as more people watch the Games at moments of their own choosing.Traditional TV viewing for the Summer Games has declined noticeably, and, a decision by popular gymnast Simone Biles to take herself out of the team competition early Tuesday has spurred advertiser anxiety, according to executives familiar with negotiations between NBC and sponsors.

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