Thania Garcia Lex Borrero and Tommy Mottola’s Ntertain Studios have entered a new multi-year partnership with Audio Up Media to develop and acquire original content.
Under the new deal, Ntertain will offer a diverse lineup of original Latin podcast programming, with extensions into music, TV and film development. “Our goal is to be the one-stop destination for any Latin talent wanting to develop a podcast and use their IP for additional transmedia opportunities.
This venture allows us to continue to reshape the face of Latin content while continuing to impact with our creativity,” said Borrero in a statement.
Today the company simultaneously announces its first few projects, including a kid-friendly series featuring original music from reggaeton artists, and another titled “Anthem,” which pairs professional athletes with their favorite artists to help create their on-field walk-out music.
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